AI-Led Growth Requires an Evidence Layer
The IVRIS Evidence Layer framework makes the economics, actions, measurements, governance, and claims behind AI-led growth traceable.
Research
AI Pricing Transparency: A 100-Vendor Source Revalidation
A source-revalidated audit of public AI pricing information for 100 named B2B software vendors, with unresolved access kept separate from information not found.
Form Scanners Missed 9 of 17 Confirmed UTM Captures
A static form scan can find campaign fields that are already visible in a page, but it cannot prove what a form sends when somebody clicks submit. We tested that gap on a deliberately selected validation set: 23 public B2B forms were attempted, and 20 produced a definitive submission-payload result. In those 20 definitive cases, … Read more